Marketing Intern – Digital & B2B

Stuttgart

Full-time

Intern / Student

Job Purpose

As a Digital Marketing & Lead Generation Intern, you will support the marketing team in executing B2B digital marketing initiatives. The internship aims to provide hands-on experience in content creation, online advertising, lead generation automation, and marketing analytics while contributing to the company’s visibility, lead generation, and growth objectives.

Your mission

Digital Marketing & Content

Support the creation and optimization of website content and landing pages (WordPress/Joomla)
Assist in writing marketing texts (English required, German/French a plus)
Create and optimize B2B content (case studies, service pages, value propositions)

Online Advertising & Campaigns

Support Google Ads and LinkedIn Ads setup and optimization
Assist in keyword research, ad copy creation, and campaign monitoring
Track and analyze campaign performance (CTR, CPL, conversion rates)

Lead Generation & Automation

Research and identify target companies and decision makers (B2B)
Support lead generation automation (LinkedIn, email outreach, CRM tools)
Assist in building and maintaining lead lists and funnels
Help improve conversion paths (forms, CTAs, landing pages)

Analytics & Tools

Support setup and usage of Google Analytics / Tag Manager
Analyze website traffic and lead performance
Document and continuously improve marketing workflows

Your profile

Required

Enrolled student in Marketing, Business, Media, IT, Engineering Management, or a related field
Strong interest in digital marketing, B2B sales, and technology
Very good English (written and spoken)
Analytical mindset and structured way of working
Self-driven, reliable, and eager to learn

Nice to Have

First experience with:
- Google Ads / LinkedIn Ads
- SEO or content marketing
- CRM systems (HubSpot, Pipedrive, Salesforce, etc.)
- Marketing automation or scraping tools
German and/or French language skills
Interest in industrial, embedded, or energy-related topics